Digital Marketing Division
The Digital Marketing Division is transforming the labor-intensive online advertising agency industry through the power of technology and robotics.
When humans and robots work together, they go beyond mere efficiency to create unprecedented value.
A Market That Continues to Grow and
Outdated Industry Challenges
Spending on online advertising in Japan has been steadily increasing, reaching 3.3093 trillion yen in 2025.
Furthermore, the growth rate over the past four years has exceeded 100% annually, reflecting strong growth.
Internet Advertising Media Spend in Japan
2022
2023
2024
2025
Internet Advertising Market
3.3 on the order of trillions of yen
Source: Dentsu, “Advertising Expenditures in Japan”
At the same time, industry challenges have come to light.
As a result of the continuous increase in advertising methods driven by technological advancements, advertising agencies have prioritized adapting to these changes, leading to a lack of progress in improving traditional advertising formats and resulting in a business structure that remains stuck in the past.
Industry Challenges
Human
The Harsh Working Conditions Faced by Workers
Low wages, excessive workloads, and the resulting high turnover rates are problems throughout the industry.
Thing
The Proliferation of Operational Tools
With the diversification of advertising methods and media, there has been a proliferation of management tools, and the integration of management infrastructure has not progressed.
Money
Customer management costs
As advertising methods become more diverse, the use of multiple agencies is leading to increased management costs and inefficiencies.
Information
Data Silos
Not only are there silos based on advertising methods, but there are also silos related to management data and sales stages, making it impossible to effectively evaluate and improve the fundamental return on advertising investment.
Reliance on Individual Expertise in Operations
Operational insights and best practices are accumulated by individuals, and there has been little progress in standardizing them as organizational or industry knowledge.
External Environment
Ensuring Ad Quality
Quality assurance is required in areas such as compliance with the Act Against Unjustifiable Premiums and Misleading Representations and the Pharmaceutical and Medical Devices Act, the prevention of stealth marketing, and copyright protection.
Redefining the industry structure through technology:
.
In the inefficient online advertising industry, where the agency-based structure persists, our company aims to redefine the industry not only by streamlining operations through AI and automation but also by adding value.
Robot coordinators are replacing traditional agency work. They’re fast and error-free.
Service Features
person handles all the work
Artificial Intelligence
: AI Takes on Vast and Complex Tasks That Humans Cannot Handle Alone
Tasks That Should Be Performed by People
The Use of Robots
person handles all the work
Artificial Intelligence
: AI Takes on Vast and Complex Tasks That Humans Cannot Handle Alone
Tasks That Should Be Performed by People
The Use of Robots
Value Provided to Customers
: Reduction in Cost Per Acquisition Through Data-Driven, Efficient Operations
*These are our company’s actual results and do not guarantee effectiveness.
Agent Commission
*These figures are based on our company’s actual results and do not constitute a price guarantee.
Annual Churn Rate
*These figures represent our company’s actual results and do not guarantee customer satisfaction.
Through our technology-driven marketing process at
, we deliver high advertising effectiveness at
.
High-Value-Added Services
- High-Quality Support Through Collaboration Between People and Technology
- Improving Effectiveness Using Large-Scale Data
- Flexible Service Delivery That Addresses Core Customer Challenges
Fast Service Delivery
- Agile Responses to Keep Pace with Change
- Accelerating Business Processes Through Technology
- Agile Implementation of Measures to Seize Market Opportunities
Reasonable Pricing
- Industry-Low Brokerage Fees
- A Rational Cost Structure Through the Use of Technology
- Passing on Cost Savings to Advertisers and Media Outlets