DIGITAL AGENCY Technology X Advertising
PRESCO
OPEN, Inc. is redefining the online advertising agency industry through Robot Transformation.
It operates the ASP "PRESCO," leveraging technology to deliver high value-added services.
Traditionally, the business model of online advertising agencies has been labor-intensive, relying on manual work.
However, at OPEN, Inc., automation technology enables a level of quality and speed that far surpasses human capabilities.
MISSION
OPEN, Inc. is redefining the online advertising industry to empower users in making optimal decisions.
Our goal is to grow alongside all stakeholders—society, businesses, and users—by utilizing technology and data to organize the overwhelming flow of information effectively.
We are confident that these efforts will contribute to creating a world where users have access to accurate information, enabling essential decision-making and fostering proactive actions.
BUSINESS
Technology × Advertising
OPEN's Digital Agency business operates with a mission to redefine the advertising agency industry. By serving as an agency in the online advertising market, it has created an operational framework where humans and robots collaborate seamlessly through the use of advanced technology.
Changes brought by PRESCO
OPEN, Inc. provides value to stakeholders through three key pillars: quality, speed, and cost-efficiency. For instance, in the performance-based (affiliate) advertising industry, OPEN operates an ASP called PRESCO.
While traditional ASPs primarily focus on matching advertisers and publishers, PRESCO takes this a step further by leveraging technology to optimize the matching process. This innovation allows business members to redirect the time saved toward designing and developing solutions that address deeper challenges faced by stakeholders. As a result, the entire business delivers high value-added services, ensuring maximum impact and efficiency.
Strengths of PRESCO
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High-Quality Service
Frequent improvement proposals driven by human expertise. Expanded service offerings to meet diverse needs. Enhanced customer support quality for a superior user experience.
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30x Faster Response Speed
24/7 service availability ensures continuous support. Immediate automated responses to simple inquiries and proposals, enabling rapid resolution.
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Competitive Pricing
Low fee achieved by effectively controlling variable costs. Improved productivity per staff member, maximizing operational efficiency.
Mechanism Behind These Strengths
Traditionally, ad matching was performed manually, which posed significant challenges for agencies due to workforce shortages. PRESCO resolves these issues by leveraging technology to automate the matching process. This automation not only achieves higher accuracy but also significantly reduces resource requirements compared to manual methods.
By freeing human resources from repetitive matching tasks, PRESCO enables employees to focus on more creative and strategic activities. They can dedicate their efforts to crafting plans and developing services that address deeper challenges faced by stakeholders. This shift allows stakeholders to benefit from higher-quality proposals and tailored solutions, ultimately enhancing overall value and efficiency.
